The Benefits Of Running Your Own Affiliate Scheme

Have you ever heard of affiliate marketing? Well if you check on most big websites, somewhere on the site you will see the word “Affiliates” in the menu at the top or the bottom of the page. Often it is discreetly tucked away.

This is because many big companies now use affiliates to expand their sales. Affiliates are basically other website or blog owners who will promote other website owners products, and they get paid a commission every time they make a sale as an affiliate, but only when they make a sale.

Commonly this process works by the affiliate placing your banner on their website, but it contains a coded link unique to that affiliate, so if the person clicking on the banner buys something from you and you make a sale then the affiliate gets the commission.

Affiliate marketing is popular as the affiliate gets paid yet never has anything to do with shipping the product, they just get paid seamlessly.

So if you like the idea of using affiliates to help sell lots more of your products then you probably need to think about setting up your own affiliate scheme.

Now there are two ways to do this. The first is to use an established affiliate marketing company to set up your scheme, and whilst they will have a lot of affiliates on their books, it is not to say all, or even any of them will want to promote your products. In addition these companies do not offer this service for free, they charge and in some cases they charge an awful lot, and it is not just an upfront cost but an ongoing cost as well.

When it comes to these charges you will have to pay an upfront setup cost, then an ongoing monthly fee, as well as a small percentage of each sale to the company, all this on top of your affiliates commission.

For many companies who can see the benefits of affiliate marketing these costs can be off putting to say the least.

But there is another way, you can buy your own affiliate marketing software, and have the company that installs it for you help to get it up and running. By buying your own software, all you have is a one off cost of the software and the software installation. This means no expensive fees each month, indeed the only ongoing fees that you pay will be the commissions to your affiliates.

For many people this is becoming a more popular choice as it enables them to start up an affiliate scheme at a low cost, it also ensures that every affiliate that you recruit is keen to promote your products, after all they would not be signing up with your scheme if not. Where as if you go through an established affiliate marketing company then whilst they may have a lot of affiliates on their site, only a tiny fraction maybe interested in promoting your products, this is not the case if you setup your own scheme.