Online CRM From Salesforce

Posted by Articles Point on Tuesday, August 7, 2012

Customer satisfaction is an essential element for running a successful business. If you are wondering how to manage the relationship with your existing as well as potential customers, customer relationship management, commonly known as CRM, is the apt solution. CRM helps you manage your customers by combining customer-oriented business processes with technology. CRM also allows you to oversee and manage many other crucial aspects of your business such as company financials.  One of the most popular online CRM solutions is developed by salesforce.com.

Salesforce offers an online CRM, also known as “hosted CRM”, “SaaS (Software as a Services) CRM”, or “on-demand CRM”. It has become the order of the day with more and more companies looking forward to reap the wide range of benefits it has to offer. Salesforce CRM can be integrated with existing systems very easily without disrupting ongoing activities. The quick deployment is an important factor contributing to the success. Salesforce CRM also allows for easy customization with the point-and-click interface. It also eliminates the need to buy, deploy, maintain and upgrade hardware and software as everything can be done via Web. This independence is one of the most powerful pull-through factors convincing organizations to switch to an online CRM solution.

Accentuate the success of your business by implementing CRM solutions and use the different facets of it in multiple areas. In the sales and marketing area, you can manage a plethora of activities. Generation of leads, marketing through different channels, optimizing lead management and conversion of leads into customers can be effectively done through Salesforce CRM software. Keeping  a tabs onf all account and sales related activities, improving the productivity of the sales reps and eventually increasing the revenue of the company are some of the important functions of CRM solutions.

Another area in which CRM plays an important role is Activity Management. Each and every activity related to customers including transactions and information about customer interaction can be easily maintained and viewed with a click. This allows you to easily manage the various tasks and follow-up activities, which help you to deal with customers more confidently and ensure repeat orders.

Operations like Channel management, Web communities and a lot more has helped the CRM solutions from Salesforce.com gain market share globally. Web CRM solutions have reached new heights with easy to use interfaces, point-and-click customization and flawless CRM integration.

By leveraging Salesforce CRM, you can offer your customers exemplary service and support. You can collect customer requests and queries, assign them to the appropriate agents and thus provide the best solutions matching your customer’s needs. It also helps in escalating issues whenever required and tapping areas for service improvement. With CRM implemented, providing better service and so, keeping your customers happy and satisfied has become easier.

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